MOORESVILLE, N.C. – Lowe’s is reportedly testing a store-within-a-store format for Samsung appliances.
The pilot shops are being trialed in two locations, according to Janney retail hardlines analyst David Strasser, who visited one of the stores.
In a research note, Strasser described the installation as “impressive” and “high-end,” although Lowe’s is also testing other Samsung shop concepts including one that relies on touchscreen displays, he said.
Both formats feature minimal salesfloor inventory, a possible limitation that needs to be further addressed, he observed.
The move mirrors Samsung’s rollout of store-within-a-store mobile and 4K UHD TV sections throughout Best Buy’s store base, which were soon followed by additional vendor-branded shops.
Lowe’s is the country’s No. 1 whitegoods retailer by dollar volume, displacing long-reigning majap leader Sears in 2013, according to TWICE’s Top 100 Major Appliance Retailers Report.
Samsung is presently the country’s fifth-largest major appliance brand, with unabashed aspirations for first place. The company recently put majap industry veteran John Herrington in charge of its U.S. white-goods business, ostensibly to close the gap.