Newark, Calif. — Logitech is looking to better bridge the gap between the PC and the TV.
The Wireless Touch Keyboard K400 Plus, an upgrade over its K400, is designed for consumers who want to stream content from their computers to the TVs in their living room. It has a 33-foot wireless range, a built-in touchpad and an impressive 18-month battery life. The device employs the company’s Unifying wireless technology, which enables users to connect up to six compatible devices with just one USB nano receiver.
The K400 Plus will ship this month for a $39.99 suggested retail. A company spokeswoman said the K400 will continue to be offered for the same $39.99, but it will eventually be phased out. Both the battery life and wireless range of the older model are reduced when stacked up against the newer one.
According to The NPD Group, Logitech was the No. 1 seller of both PC mice and keyboards in terms of dollar sales for the 12 months ending in April. It bested Apple, Razer, Microsoft and Corsair in keyboards, and Apple, Microsoft, Razer and GearHead in mice.
TWICE spoke with president/CEO Bracken Darrell to discuss the progress of Logitech’s three-year turnaround and its plans to expand beyond a PC-focused category.