Seoul, South Korea ― LG Electronics said Monday it has passed the 1 million unit milestone for sales of its WebOS-enabled Smart+ TVs since its launch in March.
The sets, which include most of LG step-up LCD and OLED TV model series, are distinguished by a new smart-TV platform that offers a more intuitive user experience.
LG said it expects sales to reach 10 million units by the first half of 2015.
“Reaching the 1 million mark in just three months is a significant achievement in the TV industry,” said In-kyu Lee, LG Home Entertainment TV division head and senior VP. “Rather than continuing to add more and more functions into our smart TVs that few people will ever use, we’ve decided to focus on simplicity with our 2014 Smart+ TVs with WebOS. Consumers seem to share our view that this is the right direction for the evolution of smart TVs going forward.”
LG said it continues to roll out Smart+ TV models globally and expects to be in over 150 markets by the end of the month.
The company will also expand LG Smart+ TV Experience Zones in a number of major consumer electronics retail locations to give consumers demonstrations of the technology.
Key features in the new sets include Simple Switching, Simple Discovery and Simple Connection.
