Seoul, South Korea — LG Display said Monday it will unveil at next week’s 2015 International CES its Art Slim series of LCD TV panels, measuring less than an inch thick.
LG said the new series of TVs is lightweight and offers an enhanced design.
“Design will be the next key factor in the display market as attention shifts from a focus on picture quality to the attractiveness of display designs,” said Yong-Kee Hwang, LG Display TV business unit executive VP. “With differentiated designs and technologies, LG Display will make continuous efforts to give added value to customers and lead the global display market.”
At CES, held Jan. 6-9 in Las Vegas, LG will show 55-inch and 65-inch Art Slim sets measuring 7.5mm (0.29 inches) and 8.2mm (0.32 inches), respectively.
LG said the panel depth represents a 75 percent reduction over traditional LCD screens that typically measure 30mm thick in a 55-inch sized model.
The new 55-inch and 65-inch models weigh 22.9 pounds and 35.7 pounds, respectively, or about 25 percent lighter than conventional LCD TVs of the same size.
LG Display’s Art Slim sets were developed using innovations in the mechanical structure that involve converting the back cover of the LCD module into the rear cover of the complete TV set, as well as a new method in attaching the rear cover to the panel based on conventional narrow bezel technology by minimizing the bezel width.
LG Display has adopted the use of aluminum composite materials for the back cover of the LCD module that helps increases its rigidity while offering customized designs by employing various colors and patterns in the cover. LG said it further customized the design by using different composite materials for the back cover according to the customer’s product lineup.
The company said it introduced the first Art Slim models in China and plans to expand the assortment to a full lineup of models ranging from 49 to 65 inches in 2015.