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LG Plans Camera Upgrade For V30

LG Electronics is shifting the focus from audio to imaging for its next top-of-the-line V-series smartphone.

While the current flagship, the V20, was lauded for its 32-bit Hi-Fi Quad DAC technology, the V30, due out in the coming weeks, is all about the camera.

LG said the V30’s dual camera module will feature an f1.6 aperture (the largest for an LG phone) and a glass lens element for brighter and more vivid images.

Specifically, the f1.6 lens is said to deliver 25 percent more light to the sensor compared to an f1.8 lens, while the “Crystal Clear” glass lens provides greater light-collecting ability and better color reproduction than a plastic lens.

The camera also minimizes edge distortion when capturing wide-angle shots, compared to its V20 predecessor, LG said.

“LG boasts an unrivaled heritage in smartphone photography and we decided to adopt a glass lens in the V30 camera, as glass has traditionally been the realm of professional DSLR cameras,” said Juno Cho, president of LG Electronics Mobile Communications. “This innovation is particularly significant for photo- and video-savvy users of the V series.”

The camera module also boasts laser detection AF, optical image stabilization and electronic image stabilization, while reducing its footprint by 30 percent vs. the V20.

Steady sales of the V20 helped LG grow its U.S. mobile market share by about 3 percent to a 20-percent share in the first quarter, reinforcing its position as the country’s No. 3 handset brand behind Apple (No. 1) and second-place Samsung.

Pricing, launch date and carrier placements for the V30 were not disclosed.