LG Opens New Majap R&D Center



LG Electronics USA has officially opened its first U.S.-based R&D center for major appliances.

The $6.5 million, 30,770-squarefoot facility, located here, will provide “low-volume, high-precision product testing and consumer research” using state-of-the-art methodologies and technologies, the company said, and can test hundreds of models annually before entering production.

Y. H. Lee, president/CEO of the LG Home Appliance Co., described the center as “a platform for LG to help assure [our] appliances meet or exceed industry standards, to explore new technologies and, most importantly, to drive innovation for next-generation products.”

The facility’s first floor houses state-of-the-art testing equipment for refrigerators, washers, dryers, ovens, ranges, cooktops, microwave ovens, dishwashers and vacuum cleaners, including a climate-controlled chamber specifically designed for refrigerators and freezers. Tests and equipment are consistent with procedures and guidelines set by Underwriters Laboratory (UL), UL Environment (ULE), the Association of Home Appliance Manufacturers (AHAM) and U.S. Department of Energy (DOE), LG said.

The first floor also features a “consumer insights lab” with a residential kitchen, laundry room, living room spaces and a field focus group discussion area, where consumers can use LG appliances and share their experiences.

The second floor houses a video studio and residential kitchen where video content is created for consumers and service technicians. Videos will include product and cooking demonstrations and lifestyle hints conducted by LG home economists and customer support technicians. The professionally produced video series will be available on LG’s website in the coming weeks.

“Providing the greatest benefit and value to our customers is a key aspect of our new R&D center,” said Heejin Lee, senior director of the R&D center. “By utilizing our advanced resources efficiently, we strive to develop the best products that meet the highest expectations, specific to our U.S. customers.”

A ribbon-cutting ceremony attended by Wayne Park, president/CEO of LG Electronics USA, was held last month.


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