LOS ANGELES –
LG Electronics formally launched its new high-capacity TurboWash washer at a celebrity-filled charity event here last month co-hosted by actress Christina Applegate.
The fundraiser benefitted Appelgate’s Right Action for Women (RAW), a charitable services fund that helps remove the financial obstacles some women face when accessing breast cancer screenings.
The washer, which began shipping mid- June, is described by LG as the industry’s largest capacity front-loader. Its 5.1-cubic-foot drum allows consumers to wash more clothes per load, including large, bulky items like a king-sized comforter set, while its TurboWash feature combines the spin and rinse cycles to cut the cycle time by 20 minutes per load without sacrificing performance, LG said.
The event, dubbed “20 Magic Minutes … A Family Celebration,” brought celebrity moms, dads, kids and Hollywood insiders together at a private Beverly Hills residence where they participated in family-focused activities like spin art and baking. Each of the activities can be shared by parents and children in the 20 minutes it takes to complete a TurboWash wash cycle, underscoring the model’s time-saving benefits.
Celebrities were also invited to autograph TurboWash laundry pairs, which will be auctioned to benefit RAW. Applegate established the organization in partnership with the Entertainment Industry Foundation in 2008 after receiving a breast cancer diagnosis and opting for a preventive (prophylactic) double mastectomy.
“I am so grateful to LG for their generous support of Right Action for Women,” Applegate said in a statement. “This is a wonderful event to illustrate the importance of spending time with family and friends.”
The washer also features LG’s 6Motion technology, which utilizes six wash motions in varying combinations -- tumbling, scrubbing, filtration, rolling, stepping and swinging -- for deep detergent penetration. In addition, a Smart Diagnosis feature helps diagnose and troubleshoot mechanical issues via over-the-phone signals to limit costly and inconvenient service visits, while a downloadable smartphone app can alert customers to simple problems.
The washer is priced to hit a suggested retail of $1,399 in white and $1,499 in graphite, and is available at majap dealers nationwide.