Englewood Cliffs, N.J. — LG Electronics USA said Monday it will host its annual LG Coaches Cook-Off competition as part of its corporate sponsorship at the NCAA Men’s Basketball Final Four in Texas, April 5-7.
The competition will include Baylor University head coach Scott Drew and Texas A&M head coach Billy Kennedy, who will be helping North Texas elementary school coaches compete for a grant for their school to promote fitness.
LG collaborated with Project Fit America, an organization dedicated to helping schools create opportunities for children and young adults to be active, fit and healthy through a physical education grant program.
Project Fit America issued an open call to North Texas schools to apply to participate in the cooking competition for a chance to receive support from LG for new indoor and outdoor physical fitness facilities and a curriculum to help physical education teachers incorporate them in their lessons.
“LG’s March Madness focus this year is ‘Do Game Day Right.’ To us, that has many meanings, whether it’s investing in future student-athletes or delivering the ultimate game day experience through our products,” said William Cho, LG Electronics USA president and CEO. “We wanted to ensure our presence at the Final Four lasts beyond just a few days, so helping local student athletes have access to fitness facilities and education for years to come is a natural fit.”
Project Fit America will identify the four finalists from the numerous submissions by March 19 and invite their coaches to participate in LG’s signature event on April 5.
The Cook-Off is a key part of LG’s on-site activities at the Men’s Final Four. While the winning coach’s school will receive the LG Project Fit grant, each finalist school will receive a variety of LG products, including Energy Star-certified computer monitors, HDTVs and refrigerators.
“At Project Fit America, we’re passionate about the positive impact physical fitness can have in fostering healthy living and building important life skills,” said Stacey Cook, Project Fit America executive director. “LG shares our passion, and we’re honored to work with them to help North Texas students have access to the proper fitness facilities to build the skills needed for a bright future.”
Each team will have 30 minutes to cook a selection of tasty game-day treats using a full suite of high-performance appliances in the LG Kitchen at the Tip-Off Tailgate presented by Infiniti at AT&T Stadium. LG appliances at each team’s disposal include a French-door refrigerator; single-oven electric range with an infrared heating element and EasyClean technology; a five-burner, 30-inch radiant cooktop and microwave with convection technology; and an Energy Star-certified Steam dishwasher with EasyRack for simple loading and TrueStream technology.
Fans attending the Tip-Off Tailgate will be able to watch the coaches’ progress during the culinary showdown on LG’s 55-inch LED smart TVs.