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LG Holds NCAA Celebrity Cook-Off

New York – LG Electronics USA enlisted two-time NCAA champion Grant Hill for a cook-off on TV host Rachel Ray’s talk show here today.

The celebrities assisted four NCAA basketball “superfans” who competed for a trip to the Final Four weekend, April 4-6, in Indianapolis.

Copping the grand prize was Jennifer Myers from the University of North Carolina, while the other three college finalists each won a 55-inch LG 4K Ultra HD Smart LED TV with webOS (model 55UB8200).

Cook-off dishes included pistols firing fajitas and cowboy queso; baked goat cheese, tomato and pine nut dip; a pimento grilled cheese sandwich with hush puppies; and chicken nachos. The contestants prepared their entrees in Ray’s LG-equipped studio kitchen, which features the company’s door-in-door French-door fridge and electric double oven.

“Teaming up with Rachel and Grant in this friendly cooking competition is the perfect way to kick off March Madness and involve fans,” said LG marketing VP David VanderWaal. He said the cook-off supported LG’s March Madness mission, which is to help fans “Do Game Day Right” with products that improve the game day experience at home and in the stadium, and with a dedicated website featuring games, contests and sweepstakes.

LG, an official corporate partner of the NCAA and the exclusive home appliance sponsor of the Ray’s Emmy Award-winning, self-titled lifestyle talk show, held a number of NCAA-related events during this month’s March Madness basketball tournaments.