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LG Gala Welcomes 4K TVs, Celebrates ‘Pixel’ Winners

    New YorkLG brought out the stars and its brand-new 4K OLED TVs to a gala event here Wednesday night to celebrate the winners of its “The Art of the Pixel” 4K video awards.

    Celebrities including event ambassador Neal Patrick Harris, Kevin Spacey and Sarah Jessica Parker turned out, along with LG dealers, art community dignitaries and LG executives, to congratulate the nine contest finalists, who were selected from nearly 300 participants from students at nine of the nation’s top art schools.

 The winner of “The Art of the Pixel: Powered by LG Ultra HD 4K and OLED TV” competition, which challenged students to create artistically inspired videos in 4K, was Pacific Northwest College of Art (PNCA) student John Summerson.

 Summerson’s piece, “Painting from Life,” was judged and scored by renowned digital artist Mark Tribe, LG experts and an online popular vote.

  “It’s been a privilege and a thrill to be a part of the Art of the Pixel program and to support young artists and arts education,” said Harris. “I thought John’s piece was particularly clever. His choice of music as well as his decision to turn vibrant watercolors into stop-motion really came alive on LG’s new Ultra HD and OLED display technologies. It just goes to show that every artist, like each work of art, is unique.”

    Summerson was awarded the grand prize for students, and PNCA also received a $50,000 grant from LG to support arts education. Runner-up Joseph Bui also took home a prize and a $25,000 grant for his school, Pratt Institute.

    The school with the most online popular votes this summer, Laguna College of Art and Design, was awarded a grant as well. In total, LG provided more than $250,000 in student and university awards.

   Also at the event, LG rolled out its new 77- and 65-inch 77EG9700 ($24,999) and 65EC9700 ($9,999) Ultra HD 4K OLED TVs.

   “This was a unique opportunity for these young artists because we are the only manufacturer bringing Ultra HD 4K OLED TVs to the United States,” said David VanderWaal, head of marketing of LG Electronics USA. “Seeing how our ‘Art of the Pixel’ finalists took advantage of these displays has been nothing short of inspiring. We can’t wait to see what other artists will accomplish on these screens.”