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LG Gains Q3 Smartphone Share

Chicago – LG’s share of third-quarter U.S. smartphone activations jumped to 18 percent from the second-quarter’s 8 percent and the year-ago 9 percent, Consumer Intelligence Research Partners (CIRP) found in a consumer survey.

“The new [LG] G3 has been well received, allowing LG to jump ahead of other manufacturers and become a viable alternative to Samsung and Apple,” said CIRP partner Mike Levin.

The survey also found that Samsung maintained its 36 percent share in the quarter on a sequential basis but that Apple’s share plummeted to 28 percent from the second-quarter’s 39 percent as consumers held off iPhone purchases to wait for the new iPhone 6 and 6 Plus. Apple’s drop put it in second place in share in the quarter, down from the company’s number one spot in the second quarter.

“We expect that Apple will regain its market share lead in the fourth quarter, based on the strength of the iPhone 6 and 6 Plus launch,” said CIRP partner Josh Lowitz. “Apple’s share jumped to 48 percent in the last quarter of 2014, the first full quarter of iPhone 5S and 5C sales,” he noted.

Also in the third quarter, Motorola and HTC each enjoyed a 5 percent share, and Amazon held a 1 percent share.

CIRP based its findings on a survey of 500 people who activated a new or used phone in the July-Sept. 2014 period.