Englewood Cliffs, N.J. – LG Electronics USA is supporting future artists by joining forces with the country’s top art and design institutions to commission “The Art of the Pixel,” a student competition for outstanding digital or new media artwork.
The competition will use LG’s premium Ultra HD 4K TVs and OLED TVs to will provide the digital canvas to display each students’ artwork.
LG has teamed up with nine art institutions and, through this program, will provide more than $250,000 in student and university awards as well as LG TVs for use and display in the schools’ studios and galleries.
Each school will receive an LG Ultra HD 4K TV and an LG Gallery OLED TV featuring outstanding color and contrast to showcase student art year-round.
The art institutions include: California Institute of the Arts (CalArts), Laguna College of Art and Design, Maryland Institute College of Arts, Pacific Northwest College of Art, Parsons The New School for Design, Pratt Institute, Rhode Island School of Design, San Francisco Art Institute (SFAI), and School of the Museum of Fine Arts, Boston.
“LG is about creating technology that inspires and empowers people,” said William Cho, president of LG Electronics USA, in a statement. “We are proud to support the arts through our relationships with these prestigious institutions and to contribute our unique displays as the new medium to inspire and empower tomorrow’s artists.”
LG will accept still and motion artwork from students enrolled in partner schools June 1 through July 13, and will ultimately award three school grants and 11 student prizes (additional prizing for overall and runner up winners).
The program will culminate in the fall, when LG will bring all nine finalists to New York for a gala event to celebrate the program and announce the winners. Limited tickets will be available to the general public for a chance to see all of the digital artworks the way they were meant to be seen on LG’s Ultra HD 4K TVs and OLED TVs, the company said.
For more information on The Art of the Pixel, visit LGUSA.com/LGSupportsTheArts.