LG Clears The Air With PuriCare Launch

Enters U.S. air quality market
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Enters U.S. air quality market
As previously reported here, LG Electronics has developed its first collection of air quality products for the U.S. market, and now that line, dubbed LG PuriCare, has formally launched.

As previously reported here, LG Electronics has developed its first collection of air quality products for the U.S. market. Now the line, dubbed LG PuriCare, has formally launched at retail.

The collection includes three models of air purifiers and an energy-efficient dehumidifier designed to clean and deodorize indoor air, provide relief to asthma and allergy sufferers, and enhance room esthetics with their sleek, sophisticated designs.

The air purifiers, which come in tower and round console formats, automatically detect airborne contaminants and reduce smoke, pollen and other air pollutants. Operating as quietly as 20dB, each model features a three-stage filtration system comprised of a washable pre-filter, a PuriCare micro particle filter, and a deodorizing filter to reduce unpleasant smells and volatile organic compounds like formaldehyde.

The steel-housed dehumidifier can extract 70 pints of water from the air per day, features top-mounted touchpad controls, and has a full-bucket indicator.

The suggested retail step for the air purifier trio is $299, $349 and $499, while the dehumidifier is priced to retail for $299.

LG said its PuriCare line is rolling out now to retailers nationwide.

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