LG offers complimentary laundry service, vintage clothing exchange at four-day extravaganza

LG’s appliance team has a well-established flair for event marketing: witness its giant waterpark on the streets of Manhattan; gargantuan puppets in Times Square; musical refrigerators at the World Trade Center Oculus; and a Final Four gaming event at the Phoenix Convention Center.

Now add the Bonnaroo Music & Arts Festival to the list.

The majap maker was in Tennessee for last week’s four-day extravaganza to lend a hand with the laundry. There, the company set up a 3,600-square-foot Laundroo Lounge, replete with 25 washer and dryer pairs and its LG Styler steam-care systems, where festival goers could get a complimentary clothes cleaning or choose new vintage attire from a 2,500-piece swap shop.

LG’s 3,600-square-foot Laundroo Lounge also provided sanctuary from the four-day outdoor festival.   

LG’s 3,600-square-foot Laundroo Lounge also provided sanctuary from the four-day outdoor festival.   

The lounge also provided sanctuary from the outdoor show: visitors relaxed, partied and played video games — on LG TVs of course — while their laundry was in the wash.

Guests could exchange their clothes for vintage attire, and snap their new looks for posterity. Any remaining apparel will be cleaned and donated to charity.   

Guests could exchange their clothes for vintage attire, and snap their new looks for posterity. Any remaining apparel will be cleaned and donated to charity.   

Ironically, the annual music event was just a two-hour drive from LG’s new $250 million washer plant, which is nearing completion in Clarksville, Tenn. The facility, which is set to go online later this year, will produce front- and top-load models and will have the capacity to bang out more than 1 million units a year.

See: LG Breaks Ground On First U.S. Appliance Plant

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