LG Electronics is boosting the capabilities of it smart TVs to make online content purchases.
A collaboration with Paymentwall gives developers the opportunity to create apps that enable LG webOS Smart TVs in the United States to support scores of different online payment methods. LG’s global Paymentwall alliance, bringing more than 140 payment options to more than 200 countries, will give consumers easier access to paid apps, movies, games and more through the webOS Smart TV platform.
By clicking the Buy Now button and entering a credit or debit card number, owners of LG Smart TVs with webOS will be able to conduct two-step online purchases all over the world without having to sign in separately. LG webOS Smart TV owners will also get support for payment via desktops, laptops, tablets or mobile devices using QR codes and other secure verification protocols.
The webOS 3.0 platform is compatible with 4K Ultra HD and high-dynamic range (HDR) programming.
Brian Kwon, president and CEO of the LG Home Entertainment Company, said, “By collaborating with Paymentwall, we’re able to evolve the smart TV purchasing experience on the LG webOS platform much faster than if we had worked alone.”