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LeapFrog’s LeapBand Wearable For Kids Trades Games For Fitness

EMERYVILLE, CALIF. — LeapFrog Enterprises said it has begun shipping its LeapBand, a wearable activity tracker designed to encourage children to exercise while simultaneously training a virtual pet.

The LeapBand has a 2.5-inch by 1.8-inch display with a 1,024 by 768 resolution, a built-in accelerometer, eight different customizable virtual pets, and 10 preloaded activity challenges with an additional 40 free challenges available. Children can choose from a cat, a dog, a monkey and a unicorn among others to train by doing certain physical activities.

Other features include a Watch Mode for when the user is not engaged in physical activity, a rechargeable battery and a water-resistant design. LeapBand also comes with Leap- Frog’s Petathlon Games app, which allows users to play as their virtual pets in mini games that include archery and surfing. The app is compatible with LeapFrog wireless tablets, iOS devices running 6.0 or higher and Android devices running 4.03 or higher.

Parents can also manage play times with School and Quiet modes.

The battery life is three to four days of moderate to heavy use, according to the company. It charges via USB.

The LeapBand activity tracker, designed for children aged 4 to 7, is now available online and at retailers in green, pink and blue. Suggested retail is $39.99.