New York –Fashion designer Kenneth Cole entered the smart watch market with 12 models for men and women at prices from $135 to $165.
The Kenneth Cole Connect watches, developed and marketed under license by the Geneva Watch Group, operate on normal watch batteries, making recharging unnecessary. They feature Bluetooth LE to receive notifications of incoming and missed calls, email and text alerts, and calendar alerts. The watches also control the selection of music on smartphones and control a smartphone’s camera, allowing for group selfies taken from a distance farther than the user’s arm.
Other features include a stopwatch, low battery phone alert, water resistance, and an alert informing users that they are getting out of range of their Bluetooth-connected smartphone.
The watches work in tandem with an Android or iPhone app running on a smartphone.
Kenneth Cole Productions designs, sources, and markets handbags, apparel, and accessories under the names Kenneth Cole Collection, Kenneth Cole New York, Kenneth Cole Reaction, and Unlisted, as well as footwear under Gentle Souls.
Geneva Watch Group creates timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Sperry Top-Sider, Tommy Bahama, Ted Baker London, and Zoo York. It also makes its own proprietary brands, and it designs and manufactures watches and clocks under private label for retailers.