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JVC’s Next Viral Promo To Focus On Nav

CYPRESS, CALIF. — JVC will focus
on navigation for its next online viral-video
campaign launching in the spring.

The third annual Turn Me On campaign,
set for a launch sometime in May,
will highlight the $1,199-suggested double-
DIN KW-NT3HDT in-dash navigation
system with CD/DVD player and
embedded iTunes-tagging HD Radio.

The detachable-face satellite-ready
nav system will be the first CE device
to display news, sports and weather information
over HD Radio from Clear
Channel’s newly expanded Total Traffic
Network service, which previously delivered
only traffic data over HD Radio,
said Chad Vogelsong, marketing GM at
JVC Mobile Entertainment. The service
is free to purchasers.

To promote the nav unit, JVC will
team with “a pretty large rock band” that
will appear in an online video accompanied
by online ads and other forms of online
promotion, he said.

The video in the current Turn Me
On 2 campaign featured two unknown
bands — The Darling Stilettos and
Charm City Devils — using JVC’s incar
A/V and navigation products. The
campaign included a Twitter campaign,
Facebook ads, a MySpace page, and the
video, which appeared on the Web and
video billboards, including JVC’s highdefinition LED billboard in New York’s
Times Square.

Details of the third campaign will be
announced soon.