Jim Beam Debuts Voice-Activated Decanter

‘Hey Jim, pour me a drink’
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Well, here’s one thing Alexa can’t do yet.

Jim Beam has begun selling a voice-activated decanter known as “Jim.” While the device provides wisecracks instead of information like some other digital voice assistants, it can pour a perfectly measured shot when the user says, “Hey Jim, pour me a drink.”

Jim is voiced by Fred Noe, the great-grandson of Jim Beam and a seventh-generation master distiller.

Suggested retail is $34.90. There is one catch: The decanter operates using 3G and will only do so for six months. After that, it will become a traditional decanter.

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