Englewood Cliffs, N.J. ― Having made a splash with its WebOS smart-TV platform last year, LG Electronics said Wednesday that it will improve the system further in select 2015 TV models, using a WebOS 2.0 platform.
LG said WebOS 2.0 will be integrated into many of its 2015 Ultra HD TVs and, like the earlier version, was designed to “Make TV Simple Again,” compared with many overly complex smart TVs flooding the marketplace.
The WebOS system focuses on three overarching features ― Simple Connection, Simple Switching and Simple Discovery ― that ease program navigation.
LG said it is working with leading content providers, such as Amazon and Netflix, to ensure that LG 4K Ultra HD TV owners have access to a wide range of 4K viewing options on the new platform.
LG’s WebOS 2.0 manages an expanded array of content options, so consumers can chose easily from a long list of new features.
For example, the initial boot time when the TV is turned on has been reduced by up to 60 percent, and load times have seen a 70 percent improvement when switching from the Smart TV Home Screen to YouTube, to make accessing content significantly smoother and faster, the company said.
Also added this year is “My Channels,” an app that allows users to customize their favorite live TV or set-top box channels on the Launcher Bar for greater convenience.
Quick Settings allows adjustments to the TV without interrupting the program and Input Picker allows connected devices to be recognized instantly for immediate use.
“By updating WebOS with new and smarter features, users will experience a next-generation smart-TV platform that’s simpler, easier and more intuitive than ever before,” stated In-kyu Lee, LG Electronics home entertainment TV and monitor division senior VP. “The WebOS 2.0 platform is another example of LG’s commitment to taking a leadership role in the next-generation TV market with an innovative smart-TV solution.”