CES will again host a conference track focused on the growing high-resolution audio market.
This year, three panels are planned over a two-day period to tackle such topics as reaching younger music enthusiasts and the challenges facing the creation and marketing of high-res music.
Here’s what’s planned:
HRA01: Understanding the High-Res Music Customer
11:30 a.m. - 12:30 p.m., Wednesday, January 6, LVCC Level 2, Room N3
Get the inside track from some of the top executives and researchers on how high-res audio and changes in music demographics are playing a critical role in redefining consumer expectations and listening experiences. Topics include the importance of music definitions and market segmentation; the latest methods for in-store demonstrations; converting music demonstration to sales activation; and the most effective tactics for reaching younger music enthusiasts.
HRA02: The Emerging High-Res Mobile Market
10:15 a.m. - 11:15 a.m., Thursday, January 7, LVCC Level 2, Room N1
Hear representatives from a number of innovative companies describe how recent advancements in high-res audio are impacting the field of mobile music, via a number of technology protocols and delivery options. Subjects will include the growing number of high-res handheld devices; more efficient ways to stream music; and key opportunities for automotive OEMs.
HRA03: Meet the High-Res Music Makers
11:30 a.m. - 12:30 p.m., Thursday, January 7, LVCC Level 2, Room N1
Co-sponsored by The Recording Academy P&E Wing, this panel features leading music executives, producers and service providers who will engage in a lively conversation about the challenges facing the creation and marketing of high-res music. The discussion will include best practices and production guidelines; the role of meta data in information dissemination; plus the latest update on high-res audio production standards