The Consumer Technology Association (CTA) teamed up with Sound & Vision to develop a High-Res Audio (HRA) guide to help retailers demonstrate and sell high-res audio products.
The two also developed a consumer guide available online at Sound & Vison’s web site.
The retailer guide “will provide retailers with resources and recommendations to help them educate consumers about what they have been missing out on for so long,” said Walt Zerbe, Legrand audio product manager for the Nuvo and On-Q product lines. “While there is little doubt that high-res is the best quality sound on the market, there is some confusion as to what makes audio truly high-res.”
The retailer guide includes a FAQ section said to include easy-to-understand terms to explain HRA’s benefits and potential. A gear guide lists equipment available for retail demos, and another section discusses strategies that retailers can use to increase HRA sales.
The HRA retailer guide can be obtained from Melissa Matalon, CTA’s senior manager of member programs, at mmatalon@CE.org.
The consumer-focused guide be accessed at the Sound & Vision website.
A CTA study found that 37 percent of consumers, or 91 million adults, are interested in listening to Hi-Res Audio.