AUSTIN, TEXAS –
Startup Jackson Electronics has begun offering an aftermarket
autosound head unit whose only source is an iPhone or iPod that snaps into
the front panel.
The iRoc head unit is available direct to consumers and
to retailers at a retail price of $399 for both the single-DIN
and double-DIN versions. It’s certified and approved for all
iPhones, the iPod classic, the iPod Touch and iPod Nano,
said president/CEO Michael P. Gagliardi.
It’s the company’s first in a planned line of smartphones
The Apple devices physically dock with the head unit,
turning the Apple device’s display and user interface into
the head unit’s main user interface. The head unit itself
sports a knob for on/off, volume and such tone-control
functions as bass, midrange, treble, and subwoofer level.
Audio and video applications and content residing on
a docked Apple device will be available through the car’s
speakers and external video screens, the company said.
Apps include GPS navigation and Internet radio apps through a docked iPhone.
A free iRocEQ app available through the Apple app store lets users adjust system
equalization and perform other functions.
The iPhone or iPod docks with the head unit’s Apple-compatible 30-pin connector
to deliver audio and video to the system. The system also charges the
Apple device. A headphone jack slides into the other end of the Apple device to
provide hands-free calling in conjunction with the head’s built-in microphone.
The iRoc features a 4×23-watt (RMS) amp, composite-video output, steeringwheel-
control input, and six 2-volt preamp lineouts,
including dual subwoofer outputs.
The steering-wheel-input is compatible with
PAC’s SWI-PS or SWI-RC OEM–steeringwheel-
The iRocEQ app provides 12 bands of equalization
using onscreen sliders. Many of the fixed
center-point frequencies feature adjustable Q.
The balance and fade screen on the iRocEQ
features a 3D image of a car interior, enabling
users to touch the driver-position location on
the screen to balance and fade the music to the
front left. Users can also slide a finger across the
screen to move music from left to right or back
The app also controls such subwoofer parameters as level, cut-off frequency
“The iRoc system is truly an extension of the consumer’s smartphone,” said