Harman Acquires Yurbuds - Twice

Harman Acquires Yurbuds

Stamford, Conn. — Harman International Industries has acquired Yurbuds, a manufacturer of fitness headphones.
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Yurbuds Inspire Pro

Stamford, Conn. — Harman International Industries has acquired Yurbuds, a manufacturer of fitness headphones.

Terms of the transaction were not disclosed. A Harman spokesman told TWICE that Yurbuds, which was founded in 2008, will continue to operate out of its St. Louis headquarters; it will join Harman’s lifestyle division, and no changes to personnel are planned, he said.  

Dinesh C. Paliwal, Harman chairman, president and CEO, said in a statement: "The talented — and athletic — management team at Yurbuds has helped drive the acceleration of the fast-growing niche of sports headphones and wearables, with best-in-class design and a rich pipeline of future innovations to enhance the athlete experience. We see exciting opportunities to leverage the technologies, brands and distribution systems from our organizations to develop the next generation of headphones designed specifically for athletes.”

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