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Haier Launches New Countertop Microwave Oven Line


Haier America is in rolling out a comprehensive
new line of countertop microwave ovens designed,
it said, to meet the needs of varied consumer lifestyles.

The new line, which includes compact models with simple
mechanical control knobs to family-sized models with
electronic controls and a number of convenience features,
is targeted at college students, single professionals, busy
moms, large families, and anyone who “values the timesavings
benefits of a reliable microwave,” Haier said.

“With this new lineup, Haier is acknowledging that the
microwave has come a long way from its humble beginnings
as the appliance that simply heats up leftovers or
makes quick popcorn,” said Troy Mann, Haier’s cooking
and dishwasher products VP. “The primary cooking functions
and various convenience features on our new models
respond to the lifestyle demands and time constraints consumers
face every day by offering microwave ovens that simply
and easily cook food faster without sacrificing quality.”

Cooking technologies incorporated into the new line include
time-based “convenience cooking,” good for quick
reheating or defrosting meat or vegetables, which uses
sensors to detect humidity released by food during the
cooking process and automatically adjusts the cooking
time, eliminating hot spots for superior results.

Haier also offers a full line of primary cooking models
that feature grilling and convection functions. Grilling uses
a radiant element to crisp or brown foods, while convection
cooking combines radiant heat with a fan for accurate baking
and roasting.

Models include the HMC1685SESS, a spacious 1.6-cubic-
foot, 1,000-watt microwave with electronic touch controls
and a 12.8-inch removable glass turntable. The additional
space helps cut down the need to heat multiple smaller portions, Haier said.

The more compact HMC920BEBB is a
900-watt model with 0.9 cubic feet of capacity
and such electronic touch controls
as six one-touch cooking programs for commonly
heated foods like popcorn, potatoes
and hot beverages; 10 power levels for
greater cooking accuracy; and multi-stage,
variable power functionality for more complex
cooking projects.

Small and midsize ovens are shipping
now, while the 1.6-cubic-foot model will be
available this fall. All are offered in black and
white, with additional stainless-steel trim
available for select models.