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Haier Adding TVs With Chromecast Built-In

Haier is dropping the Roku TV smart-TV platform and joining companies such as Vizio, Philips and Polaroid in adopting the Chromecast built-in platform for the North American TV market, Haier announced at CES.

The Haier TVs will leverage the technology used in the popular Chromecast streaming adapter to access Cloud-based audio- and video-streaming services via an Internet connection.

“With Google, we can better leverage Haier’s global footprint and develop platforms which we can use in different countries,” said James Liess, Haier America’s director of marketing and communications.

Haier’s Chromecast line launches in the second quarter in sizes from 43 to 75 inches. The TVs are on display.

Unlike smart TVs running a traditional smart-TV OS, streaming apps aren’t stored on a Chromecast-equipped TV. Instead, any Chromecast-enabled app running on a smartphone, tablet, Mac or Windows laptop, or Chromebook can be “cast” to the TV. The TVs stream the content direct from the Cloud, not from the mobile device, to preserve mobile-device battery life.

With Chromecast TVs, consumers tap a Cast button on their smartphone’s or tablet’s existing streaming apps to cast content  from more than 1,000 apps offering 200,000+ TV shows and movies and 30,000,000+ songs, Haier said

“With Chromecast built into Haier TVs, your phone becomes your remote,” Haier said. “Simply tap the Cast button from apps you already know and love to stream content from your phone, tablet or laptop to the TV.”