GreatCall Calls On Rite Aid

Cellular MVNO selling through a pharmacy chain for first time
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Cellular MVNO selling through a pharmacy chain for first time

San Diego – MVNO GreatCall, which targets the elderly and growing baby-boomer populations, is expanding its distribution to more than 4,000 Rite Aid pharmacies.

The company hasn’t sold through pharmacy chains before but does sell through Walmart’s pharmacy departments, Sears, Publix, Best Buy, Fry’s Electronics, Shopko and direct to consumers via telesales and the company’s web store.

GreatCall is targeting additional drug-store chains because “what we do in the active aging market aligns perfectly with drug chains,” a spokesperson told TWICE. “We are open to partnerships with other retail entities that fit into our mobile health vision.”

The company’s cellphones are bundled with health and safety services for the active elderly.

Rite Aid is selling the $99 Jitterbug5, $140 Touch3, which is preloaded with Rite Aid’s pharmacy app, and the $49 Splash, a waterproof cellular-equipped medical-alert device with one button to connect to GreatCalls’ 5Star emergency service.

The 5Star service features certified response agents who use the phone’s GPS and information provided in the user’s personal profile to connect the user to required emergency services, from medication questions to emergency dispatch services.

Other GreatCall health and safety services include Urgent Care service, which provides 24/7 access to registered nurses or doctors anytime. MedCoach is a medication-reminder app that helps users follow medication schedules, and the Link app for friends and family notify friends and family members that a GreatCall user contacted a 5Star agent in an emergency. The app receives the date, time of call and type of help provided. It also provides current location, the power status of the GreatCall phone, and a list of the GreatCall user’s activities.

Check-in Calls are automated calls that can be scheduled to check on a family member.

Walmart’s pharmacy centers sell the 5Star device, and in Florida, they sell the Jitterbug.


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