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Gen-2 Sharp 4K UHD TVs Hit Retail Floors

Mahwah, N.J. – Sharp said Thursday that its THX 4K-certified Aquos UD27 TV line is now available at retail, in addition to its Wireless High Resolution Audio Player.

To celebrate the sendoff, Sharp said it will stage bi-coastal retail product launch demo events on Nov. 6 at Video & Audio Center in Santa Monica, Calif., and on Nov. 13 at Value Electronics in Scarsdale, New York. 

“Sharp’s dedication to high-resolution technology is evident with the release of the newest Aquos 4K Ultra TVs and the Sharp Wireless High Resolution Audio Player,” said John Herrington, Sharp Electronics Marketing Company of America (SEMCA) president. “Both products provide consumers with the ultimate viewing and listening experiences and illustrate Sharp’s commitment to cutting edge technology.” 

The new Aquos 4K sets are offered in 70-inch ($4,399 suggested retail) and 60-inch ($3,199) screen sizes. Both TVs carry THX 4K Certification, meaning they have passed more than 400 picture-quality tests.

Features include the new Spectros Rich Color Display circuitry, which is said to produce a 21 percent wider color spectrum than conventional LED HDTVs.

Sharp’s proprietary Revelation Upscaler displays all HD content at 4K Ultra HD resolution.

An AquoDimming system automatically enhances contrast for darker blacks and whiter whites.  The real-time image processing analyzes the picture and adjusts the contrast individually for more than 8 million pixels to reveal more detail.
The AquoMotion 480 Refresh Rate technology delivers clear, fast motion images.

Other key attributes include HEVC H.265 codec decoding, enabling the viewing of various streamed 4K Ultra HDTV services, including Netflix. That is joined by new HDMI inputs with HDCP 2.2 copy projection compatibility, ensuring that the latest 4K movies and TV programs can be decrypted for playback. 

Sharp also adds its SmartCentral 3.0 smart-TV platform, which simplifies program searches and delivers intuitive program recommendations.

Viewers can browse and search cable, satellite and streaming services from a single screen or directly access the best apps from the same menu window.

A new cosmetic design has a 50 percent thinner bezel and a matching sleek stand, while a Wallpaper mode presents 8-megapixel digital photos like a giant 4K photo frame. 

Meanwhile, the new Wireless High Resolution Audio Player ($4,999 suggested retail) presents uncompressed, lossless, high-resolution (24bit/96kHz) audio sound delivered without wires, using the Wireless Speakers and Audio (WiSA) standard to transmit at the less densely packed 5.2-5.8GHz band. 

The band selection eliminates potential interference, which occurs when using other wireless technologies that transmit at more crowded frequency bands.

The audio player is compatible with common high-res audio file formats, including FLAC, WAV and DSD files at up to 24bit/96kHz fidelity.

It will also access digital audio files from a built-in SACD and Blu-ray drive or on a hard drive (via USB).

It can also connect to a home network to access files stored on a network-attached storage device.

The Sharp player transmits uncompressed FullHD (1080p) video to a TV wirelessly using the Wireless HD (WiHD) standard and included adapters.
Sharp is also offering its VR-WR100U ($999) Wireless Bridge, which receives high-quality uncompressed audio (24bit/96kHz) WiSA signals and pairs with one traditional non-WiSA speaker and amp. For custom installers, it provides a DSP function for Custom Equalizer Capability.