Los Angeles — GE Appliances will debut a connected French door wall oven today under its premium Monogram Professional badge.
The majap maker said the oven is the industry’s first in that configuration that can be controlled remotely by a mobile device.
GE said the French doors — which open from the middle out, rather than the top down — allow consumers to stand closer to the oven when lifting items in and out while maintaining distance from the hot doors. The doors also take up less space when opened, making the configuration ideal for cramped kitchens.
Other features include an industry-leading 5-cubic-foot capacity; true European convection heating; theater-style interior LED; and a stainless-steel finish.
“Today’s high-end consumers want appliances that allow them to cook like professionals, and GE’s new French door wall oven delivers, combining exceptional ease of use with GE’s advanced cooking technology,” said GE Monogram general manager Michael Mahan.
GE said it has invested more than $50 million in the premium brand in anticipation of the luxury market swelling to some 10.8 million consumers by 2020. “Our focus on key initiatives amid current and anticipated affluent consumer trends has positioned Monogram for further growth in 2014,” Mahan noted.
GE has also updated the Monogram refrigeration and dishwasher platforms, opened a second dedicated showroom last year in Chicago, and is holding a “Dream Kitchen Design Contest” for designers, architects, builders and remodelers with $150,000 in prizes.
The new oven, model ZET1FHSS, will hit dealer floors in February and carry a suggested retail price of $4,699. But it will make its trade show debut today at Dwell on Design L.A., a three-day designer showcase produced by Dwell magazine at the Los Angeles Convention Center.
GE will also use the show to preview its new micro kitchen concept, which was developed through an online community of engineers, scientists and design enthusiasts to address the needs of smaller, urban kitchens.
“We use great design to inspire consumers and solve their issues at home,” said industrial design director Lou Lenzi. “Over the next 10 years, living spaces will change dramatically. We are thrilled to collaborate with Dwell on Design and industry attendees to showcase GE’s ideas on the future of kitchen design.”