Electrolux will celebrate the 85th anniversary of Frigidaire this fall with special dealer and consumer promotions and a search for the longest-running Frigidaire dealerships in North America.
The recognition program will culminate in a special awards ceremony in New York the week of Sept. 15, where Electrolux will host an 85th birthday bash for the brand. Authorized dealers can participate by completing a direct-mailed card or by registering online at www.frigidaire.com/generations.
"Frigidaire is a strong heritage brand — an icon for home, hearth and family," said Mark Chambers, Electrolux general manager/sales and marketing. "We want to honor our dealers for the important role they've played in shaping Frigidaire's growth and success through the decades."
Promotions will include ad inserts, in-store point-of-sale materials and other special offers.
Frigidaire is the world's first brand of electric household refrigerators and is one the Top 100 global brands.