French Door Fridges Fight On Black Friday

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NEW YORK –

Continuing a recent trend, major appliances held a prominent place in Black Friday promotional calendars last month.

This year, French-style refrigerators from Whirlpool and Samsung were the footballs of choice, with doorbuster pricing of $1,200 appearing as early as mid- November at The Home Depot.

Best Buy responded on Black Friday with a 25.8-cubic- foot, three-door fridge from Samsung for $1,200, while a step-up four-door model with external ice and water and 28 cubic feet of space retailed for $2,000, a 33 percent savings for each, the retailer said.

Lowe’s, which fired the first volley with a $1,300 three-door Whirlpool Gold refrigerator earlier in November, took another $100 off on Black Friday, for a reported savings to shoppers of $700.

Home Depot took the opposite tack, raising its mid- November pricing on a 25-cubic-foot Maytag Ice2O three-door fridge a hundred bucks to $1,298, which still allowed customers to pocket over $600 in savings on Thanksgiving weekend.

Sears, which had mounted aggressive promotions throughout the year, simply matched Home Depot with a 25-cubic-foot three-door Kenmore model at $1,300.

Beating all of national chains on three-door pricing was hhgregg, which offered up a 25.5-cubic-foot Whirlpool fridge with a satina finish and external ice and water for $1,000 on Black Friday, a 54 percent savings from the “suggested retail price” of $2,200.

Seventh-ranked majap chain P.C. Richard & Son sat out the French door fray. Its lowest-priced three-door, from Samsung, retailed for $1,500 on Black Friday. Instead, the New York metro-area powerhouse led off with a topload washer and companion dryer under Whirlpool’s Estate brand for $225 each.

Like P.C., laundry pairs were featured on the front covers of nearly all of the largest majap chains’ Black Friday circulars. Lowe’s also highlighted top loaders from Whirlpool, at $698 for the pair, while Sears, Home Depot and hhgregg each featured front loaders under the Kenmore, LG and Maytag badges, respectively.

By contrast, Best Buy buried its appliance deals on pages 22 and 23 of its 24-page doorbuster insert, where it featured an $800 side-by-side and $450 electric oven, both from Frigidaire, alongside its Samsung French door doorbuster.

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