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Margin Makers: Fitbit Iconic

The company’s first smart watch employs Fitbit’s new proprietary OS and App Gallery app store, enabling consumers to download apps to the watch without requiring an accompanying smartphone app. It’s expected to appeal to fitness buffs who don’t wish to be tethered to their phones during workouts. The Ionic features GPS, sleep tracking, blood-oxygen monitoring, personalized training, heart-rate tracking, and water resistance up to 50 meters. It also boasts a color touchscreen with Corning Gorilla Glass 3 and 1,000 nits of brightness, as well as contactless payments via Fitbit Pay, 2.5GB of onboard storage for music, Bluetooth and smartphone notifications. Battery life is listed at four days via a single charge. Continuous use is 10 hours. It will be available in October for a $299 suggested retail. Three color combinations will be offered, and an Adidias version with special training programs will also be available next year. Additional bands and accessories will be available, with pricing starting at $29.95.