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First Look: AJ Madison’s Artistic Turn

AJ Madison, the nation’s 40th largest appliance dealer according to TWICE’s Top 50 Major Appliance Retailers Report, will debut its first-ever art installation this month at the annual Dining By Design fundraiser by DIFFA (Design Industries Foundation Fighting AIDS).

AJ Madison’s involvement: a conceptual kitchen collaboration with Viking Ranges that focuses on the key role that partnerships play in the design process.

The space itself, designed by ODA New York, walks viewers through the stages of design, from conception to decision to execution. Each of the three walls acts as an anchor in the installation and captures a different element: The left wall features an image of a designer that’s comprised of tiny pointillist pictures of kitchen appliances. The primary wall, representing the selection process, is a jewel box of appliances rendered in small glass cubes, while the right-hand wall is a full kitchen, complete with refrigerator, steam and traditional oven, and induction range from Viking’s new Virtuoso product line.

“Collaboration has become an increasingly important attribute in today’s design world that now focuses more on human-centered design and user experience,” said AJ Madison president Michael Gross. “(We believe) that these significant collaborations with architects and designers highlight the power and effect that design can have on any space. This concept is perfectly visualized through the kitchen, a place where the family collaborates and interacts every day and is the heart of the home.”

DIFFA’s five-day tabletop design event runs March 16-20 and coincides with the ultra-premium Architectural Digest Design Show at Manhattan’s Pier 92.