St. Louis — Energizer Household Products has introduced its first line of alkaline batteries made partially from recycled battery material.
The company is calling its new EcoAdvanced batteries Energizer’s “highest performing alkaline battery and the world’s first AA battery made with 4 percent recycled battery material.”
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” said Michelle Atkinson, chief marketing officer. “Our scientists welcome a challenge and have spent the past seven years creating just that.”
Energizer said its scientists created proprietary partnerships and an approach that refines and transforms recycled battery material into a high-performance active ingredient. This ingredient, used in conjunction with energy rings, results in a long-lasting battery that has less impact on the planet – both by requiring less mining of virgin material in the manufacturing process and by reducing the amount of batteries consumers need to power their devices, resulting in less waste.
“Our future innovations will continue to reduce the impact Energizer batteries have on the planet,” said Atkinson.” By 2025, our vision for Energizer EcoAdvanced is to increase the amount of recycled battery material ten-fold to 40 percent.”
Energizer Household Products is a division of Energizer Holdings.