Emotiva Prepares For A Big Year

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It’s going to be a big year for new products from Emotiva Audio, the high-performance component-audio supplier that sells direct to consumers and through retailers.

The company plans early-third-quarter shipments of the BasX series of stereo and home-theater components, designed to expand Emotiva’s audiophile and home-theater-enthusiast base to include “lifestyle, aspirational” audiophiles on more limited budgets, president/CEO Dan Laufman told TWICE.

Meantime, the company has begun shipping its first modular amplifier series in about nine years, plans shipments of Airmotiv speakers with folded-ribbon tweeters in about a month, and plans late-second-quarter availability of its first Emersa series of base-broadening slim components. Emersa is promoted as offering audiophile performance without the size or complexity of traditional audiophile products.

The three series of products were unveiled at January’s CES.

In other product developments, the company is developing:

• its first A/V processor with Dolby Atmos and DTS:X surround decoding, due next year in the X series;
• its first Emersa-series A/V receiver, due about two months after the other Emersa products ship; and
• a $299 circuit board to add HDMI 2.0a with HDCP 2.2 to existing X-series components. In May, the company will also make a running change to the components.

BasX series: To expand its customer base, the company developed the BasX series to deliver “audiophile power and performance at price points that allow a far larger segment of the market to enjoy high-end audio,” Laufman said.

Nine components include the $599 MC-700 7.1 A/V processor with five HDMI 2.0a inputs, HDCP 2.2, room correction, manual parametric EQ on all channels, and USB audio. It doesn’t decode Atmos or DTS:X.

BasX replaces the Ultra series, discontinued about a year ago, and offers more SKUs, improved build quality, and enhanced feature sets at lower prices in some cases and, in other cases, prices that are no higher than the previous Ultra components.


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