Charlotte, N.C. — Electrolux is launching a national ad campaign for its Frigidaire Gallery line of kitchen majaps.
TV spots feature a trio of siblings who point out the products’ innovative features from the family kitchen.
“Our primary focus is to give consumers time-saving innovations that provide the satisfaction of getting the results they want,” said John Weinstock, marketing senior VP for Electrolux Major Appliances in North America. “This exciting new campaign is the perfect way for Frigidaire to showcase exactly why we’ve created industry-first innovations … that meet this growing need. It also highlights the effect each has on the entire family.”
The commercials tout the brand’s trademarked Smudge-Proof stainless-steel finish, an industry first that delivers the look of stainless but resists fingerprints and cleans easily. Also shown are the new Frigidaire Gallery double wall oven with quick preheat and true convection; the OrbitClean dishwasher with four times better water coverage and an improved drying system; and a French door counter-depth refrigerator that can be organized in more than 100 ways.
The ads will air nationally across multiple cable and network channels.