The Distribution Landscape

Publish date:
Updated on


Did you notice any share shifts among distribution channels in 2011?


Our channels of distribution have been very stable and all performed to our expectations. It has been a tough year for everyone, mainly due to this country’s economic conditions. However, to minimize its effects, we’ve worked extremely close with our dealer network which has made this year less painful. We’re blessed to have such strong partners who are willing to cooperate and work with us.


E-commerce sales have grown, and this will likely continue. Sales within the mobile electronics channel have stabilized and could increase as the industry experiences a slight recovery, which will be helped if the overall U.S. economy shows signs of a recovery next year.


We did not notice any dramatic shifts in distribution channels in general throughout the industry; however, our own business in the 12-volt independent channel is increasing as we continue to put a greater emphasis on developing and increasing this all important channel.


Our standard brick-and-mortar channels saw stable business in 2011. However, we saw growth from our partners who have brick-and-mortar plus ecommerce sales, and from those who have a pure ecommerce model.


Related Articles