Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


DirecTV Grows HDTV Bundle Promos

Following its recently announced HDTV bundling promotion with Samsung and Circuit City, DirecTV announced a similar program involving RCA and Best Buy.

The DBS provider announced it has engineered a joint marketing deal with Best Buy to offer a 52W-inch RCA HDTV monitor and DirecTV HD-capable receiver/descrambler in a $1,499 package. Installation is also included at no extra charge.

The offer is carried in 600 stores across the country, and runs through Feb. 28, 2004.

DirecTV continues to offer a tier of HDTV channels for a $10.99 monthly surcharge. The package includes ESPN HD, Discovery HD Theater, HDNet and HDNet Movies. In addition, DirecTV subscribers to the HBO and Showtime network tiers receive HBO-HD and Showtime-HD at no additional charge.

DirecTV recently announced a similar deal through Circuit City stores, in which customers who purchase one of eight Samsung HDTV monitors receive a DirecTV HD receiver box at no extra charge (TWICE, Nov. 24, p. 4). The promotion, which runs through January, is listed as a $400 value, and package prices range from $699-$7,999.

Rival Dish Network is also offering a pair of HDTV packages featuring Thomson-sourced direct-view and rear-projection monitors, a Super Dish antenna and a Dish Network HDTV receiver/descrambler through authorized dealers.