Demand Up For Telematics, Entertainment Features

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Large numbers of consumers are interested in such in-car telematics and entertainment technologies as stolen-vehicle recovery systems, remote unlocking of doors when keys are locked inside, and smartphone apps that control vehicle systems, a survey found.

The ability to pause and replay live radio, builtin wireless Internet access, and dashboard controls that control apps on connected cellphones were also of interest to sizable chunks of consumers.

The survey was conducted in July by Arbitron, Edison Research and Scarborough. For the survey, 1,505 people ages 18 and up were interviewed. A total of 96.5 percent of them had driven or ridden in a non-public transportation vehicles, such as a car or truck, in the prior month.

In telematics technologies, the highest demand was for accident-response systems, which 69 percent of respondents said they were somewhat or very interested in owning.

Next came stolen-vehicle recovery system, at 67 percent; parked-vehicle tampering notification, at 64 percent; remote door unlocking when keys are locked inside, at 63 percent; vehiclediagnostic reporting system, at 51 percent; live operator assistance, at 51 percent; and uploading of driving data for insurance discounts, at 50 percent.

Forty-nine percent of respondents were interested in hands-free calling from a mirror, and the same number was interested in smartphone apps that control such car systems as engine starting, lights and door locking.

A total of 44 percent were interested in services that activate a car’s horn or lights to find a car in a parking lot, and 42 percent were interested in real-time traffic alerts to cellphones and email. Some 41 percent were interested in a dashboard button that summons local weather reports, and 38 percent were interested in dashboard controls that control apps on a connected smartphone.

In in-car entertainment technologies, 41 percent were interested in a radio that lets users pause, rewind and replay live radio broadcasts. Almost as many, or 40 percent, were interested in in-vehicle Internet access, and 39 percent were interested in backseat controls for radio tuning and volume. Equal numbers of consumers, or 36 percent, were interested in in-vehicle text-message and email readers and in built-in Internet radio.


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