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Culberg Leaves Columbia TriStar For NUON

MOUNTAIN VIEW, Calif. — VM Labs, developer of the NUON processor for interactive A/V entertainment devices, announced that Paul Culberg has left his position as Columbia TriStar Home Video executive VP to become VM Labs’ executive VP and chief operating officer of the NUON Group.

Culberg will handle strategic and tactical implementation of NUON technology in consumer markets, forming partnerships with software providers and developers.

Current deals exist with Samsung and Toshiba to manufacture NUON-enhanced DVD players and Motorola for its NUON-enabled set-top boxes.

Culberg spent more than 11 years with Columbia TriStar Home Video. Most recently he was responsible for the company’s online sales and marketing projects for both the domestic and the international divisions. During his tenure, he helped the division quadruple in size to exceed a billion-dollar business. Prior to Columbia, Culberg was president of New World Video. He is currently president of the DVD Entertainment Group; the trade organization made up of DVD manufacturers created to promote consumer awareness of the new format.

In a statement, Culberg said he joined VM Labs for primarily for “the opportunity to introduce the movie and music industries to the rich features and capabilities of NUON. I’ve been around entertainment content for over 30 years and I’ve never seen this potential before.”