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Cricket Leaps After T-Mobile Users With $100 Credit

Cricket Wireless hopes to steal subscribers from T-Mobile with a $100 bill credit for T-Mobile subscribers who switch and with a sharply priced single-line unlimited-LTE data plan.

The new plan is the provider’s first unlimited-LTE-data plan, which is priced $30/month less than T-Mobile’s Simple Choice single-line unlimited plan, the AT&T prepaid subsidiary said.

The unlimited plan, available April 17, will cost $65/month, including taxes and fees, when consumers sign up for a $5/month auto pay discount. The price is $70/month without the discount. The plan offers unlimited talk, text, and data in and between the U.S., Mexico and Canada. Unlimited MMS is available within the U.S.

The unlimited plan will join three Cricket single-line plans with unlimited talk, text and MMS but with LTE data buckets of 2.5GB to 10GB. The 10GB plan costs $60/month, or $55 with auto-pay credit. Unlimited 2G data is available once the LTE caps are reached.

Like the new unlimited-LTE plan, the top two single-line plans with LTE caps include unlimited talk and text between the U.S., Mexico and Canada and unlimited MMS within the U.S.

Cricket said its AT&T-owned network offer more than 275,000 more square miles of 4G LTE coverage than T-Mobile’s network.

Cricket’s offers follow the April 4 announcement that 1,300 Best Buy locations and almost 2,000 Aaron’s lease-to-own locations will carry the prepaid provider’s phones and services.