Cricket Expanding Distribution To Amazon

First Cricket product is universal SIM card kit to tap BYOD market
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First Cricket product is universal SIM card kit to tap BYOD market

Atlanta – AT&T prepaid subsidiary Cricket Wireless continues to move ahead with plans to become a national presence, announcing that it will make its 4G LTE devices and accessories available through

The first product available through Amazon is a $9.99 Bring Your Own Device (BYOD) Universal SIM Card Activation Kit, which lets consumers add Cricket service to their own new or used phone. The kit comes with a Nano SIM card and two tray adapters to fit the card into Micro and Mini SIM card slots. Activation online or via phone is free with a qualifying rate plan.

Customers on Amazon can also research Cricket service options, which include plans starting at just $35 a month after a $5 autopay credit, with taxes and fees included. The company offers data plans with 2.5GB, 5GB, 10GB, and 20GB buckets, with speeds reduced to a maximum 128Kbps if data usage exceeds those levels.

Cricket sells service and devices through about 3,000 Cricket-branded stores in about 1,000 cities. About 170 of them are corporate-owned; the rest are dealer-owned wireless stores that sell Cricket service exclusively, including 63 that are owned by GameStop.

In addition, Cricket announced last September that more than 2,800 of 4,200 U.S. GameStop stores would sell Cricket-brand service and phones. The brand also sells through about 1,000 Walmart stores.

Cricket was purchased by AT&T in early 2014, then refreshed its brand with lower-priced plans and new devices that operated on AT&T’s nationwide LTE network, rather than on its legacy CDMA network which it had previously operated in 65 markets.

In 2011, it expanded distribution to all 50 states after reaching a reseller agreement with Sprint, enabling multiple national retailers to offer Cricket-branded phones in markets where Cricket did not operate its own network.


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