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Core Brands’ Roberts Looks To Earn Back Dealer Confidence

Following a bounce-back year for Core Brands at CEDIA EXPO this past September, the Nortek subsidiary announced on Friday that its president Bill Pollock would be retiring from the company at year’s end to clear the way for his handpicked successor, Joe Roberts. When I spoke with Roberts to learn more about this news, he acknowledged that Core Brands had taken its “eye off the ball” at times over the past three years, but that its mission to “delight our customers with exceptional service, innovative products, and best dealer programs,” would continue to drive “every single department” as he inherits the leadership mantle in January. See Residential Systems for more.