Core Brands Debuts ‘Focused Management Structure’

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Petaluma, Calif. — Core Brands, a division of the Nortek technology solutions segment, announced the implementation of a focused management structure comprised of eight individual brand managers.

The brand management team will report directly to Paul Starkey, Core Brands marketing senior VP. The brands that make up Core Brands include Aton, BlueBolt, Elan, Furman, Niles, Panamax, Proficient, SpeakerCraft, Sunfire and Xantech.

Core Brands is moving its field support team and six trainers closer to dealers and introducing an expanded training schedule that more than quadruples the number of face-to-face training sessions over the next 12 months, Dave Keller, sales senior VP, said in a statement.

It will retain its four current U.S. sales rep networks to keep consistency and the best level of ground support for its dealers, he added.

“In order to maximize our effectiveness at the local level, we are moving to six U.S. sales regions each with a regional sales manager. Our goal is to make the decision point for dealers and reps very accessible at the local level,” Keller said.  

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