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Consumer Cellular Not Set In Its Ways, Tries Tablets

MVNO Consumer Cellular might target the 50-plus age group, but it’s not set in its ways.

The company, which offers no-contract postpaid service over the AT&T network, launched its first tablet, the LTE-equipped Huawei MediaPad T1-10 at $200. It is available only through the company’s website and call centers, not through retailers.

The tablet doesn’t mark the company’s first foray into products beyond feature phones and smartphones. In 2015, the company entered the mobile Personal Emergency Response System (mPERS) market with the launch of the Ally. And in 2013, the MVNO entered the home-phone market with the launch of a cellular base station that plugs into a home phone to carry incoming and outgoing calls over the cellular network.

 With the addition of a tablet, the MVNO said it is responding to customer requests.

 “We wanted to offer a tablet that would fit our customers’ needs while still being affordable,” added CEO John Marick. “This tablet is a great complement to our other devices and marks the beginning of a new product sector for our business.”

The Android 4.4 tablet features a 9.6-inch LCD display with 1,280 by 800 resolution, 1.2GHz quad-core Qualcomm processor, 5-megapixel camera with 6x digital zoom, 16GB of internal storage, 1GB RAM, and 720p HD video capture and playback.

The privately held company, founded 20 years ago, has been an AARP provider since 2008 and offers discounts to AARP members.