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CES 2017: Thiel Enters Streaming Market

Thiel Audio Products announced today that they will be unveiling their entry into the wireless streaming audio products category under their Aurora LifeStream brand at CES.

The Aurora LifeStream Home and the battery powered Aurora LifeStream Tour feature a connectivity suite leveraging DTS Play-Fi, Apple Airplay, and Bluetooth technologies, enabling users to connect from their devices to as many as 16 speakers at one time. The product suite will also be compatible with Amazon Alexa upon the release of the DTS Play-Fi software update.

Each model comes in either black or white and features interchangeable trim kits which allow the consumer to customize their product.

In addition to prefabricated trim kits, Thiel will be offering downloadable 3D files on their website for consumers to use with 3D printers to create a design that is uniquely their own.

Thiel dealers and artist partners will have the opportunity to create custom versions of the new products to respond to their local markets and fans, offering step-up version accessory kits that will include real wood veneers, colors, and finishes.

“We studied the marketplace through the lens of design and technology that connects, and identified a significant opportunity in the wireless space,” said Stuart Levine, chief revenue officer. “We looked at where design is gaining ground and focused on the areas consumers are paying attention to and investing in. The opportunity to make products that give the consumer a creative edge is one that is energizing, and the feedback from focus groups and advanced viewing events have been very positive.”

Thiel is in LVCC Booth 17614.