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CEA Releases CES Attendance Audit Report

ARLINGTON, Va. — There were a total of 122,244 attendees at the 2000 International CES in January, according to Expomark, the exhibition auditing unit of the Audit Bureau of Circulations (ABC). This is 4,574 fewer attendees than the Consumer Electronics Association (CEA) originally estimated for the show. The CEA’s estimate was 96 percent accurate.

Expomark’s report, released after auditing the CEA’s show attendance records, provides third-party verification of show attendance and demographics. “We are one of the very few in the high-tech trade show industry who can prove to our exhibitors how good our attendance really is,” said Gary Shapiro, president and CEO of CEA, the producer, manager and sponsor of CES.

“Verified attendance climbed 26 percent compared to the 1999 CES. Retail buyers still represent the heart of CES attendance with 42 percent of attendees classifying themselves as retail buyers and distributors,” said CEA Events and Conferences Vice President Karen Chupka. “However, as the audit report shows, non-retail attendance at CES continues to grow.”

The number of carrier and system providers shot up 145 percent from 1999 to 2000. The number of broadcast trade industry professionals (excluding editorial press) increased 102 percent. The number of financial and market analysts increased 58 percent and the number of engineers increased 50 percent.

Other audit highlights show that 27 percent of attendees identified themselves as president/CEO/owner. The number of attendees who make buying decisions in their companies was 76 percent. The number of installers increased by 47 percent over 1999 figures. And 139 countries were represented.