Car Electronics Firms Serve Up Products At SEMA

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Things looked good for the SEMA Show, held last week by the Specialty Equipment Market Association.

The show racked up more paid registrations, more exhibitors and more show floor space than last year, and mobile electronics suppliers such as Clarion, Audiovox, Rosen, Kicker and Rockford Fosgate turned out with new products.

The association counted more than 135,000 paid registrations, including more than 60,000 buyers and 1,950 exhibiting companies, up 10 percent from last year, a spokesperson told TWICE. The show boasted more than 950,000 square feet of space, also up 10 percent from the prior year.

At the event:

• Audiovox unveiled new Advent-branded OE-look navigation systems for the Toyota Venza and Prius.

• Clarion unveiled its first Pandora-controlling head unit.

• Omega Research and Development introduced new Excalibur remote-start systems.

• Cobra Electronics announced the availability of iRadar Community in its iRadar app.

• Escort demonstrated its new Escort Live real-time notification network app.

• Rockford Fosgate unveiled its first OEM audio system for the motorcycle and power sports vehicle niche with the show launch of the Tanom Motors Invader TC-3 reverse trike.

• Rosen unveiled multiple expediter-targeted products, including the company’s first Ford Sync-ready OE-fit navigation system and a modular headrest entertainment system with DVD and iPod/ iPhone dock.

• Scosche Industries took the wraps off a line of budget-friendly speakers.

• And Vizualogic showed its SmartLogic Android rearseat entertainment headrest monitors.

Here’s more about the product launches. (For more on accessories launched at the show.)


added to its Advent brand of OE-style multimedia navigation systems for the Toyota Venza and Prius.

The Toyota Venza and Prius OE head units include built-in navigation with Navteq U.S. and Canada maps with 11 million points of interest and 3D landmarks. They also have built-in Parrot Bluetooth with external Parrot microphone; 7-inch touchscreens; and are Made for iPhone/iPod and XM-ready. The rearview camera features Instanton technology. A MediaLink interface module features USB 2.0 and 3.5mm A/V inputs to display video from an iPod or iPhone.

Cobra Electronics

announced that its iRadar Community is now available as part of the latest version of the company’s iRadar app.

The free app is available for iPhones and iPod Touches, with an Android version coming soon, the company said.

The iRadar Community lets users report and share alerts with other iRadar members. When a Cobra iRadar detector senses radar or laser, it automatically shares the info across the iRadar community.


joined the social-network program with its Escort Live real-time notification network which enables drivers to share live alerts about speed cameras, speed traps and speed-limit info.

The company’s SmartCord Live uses Bluetooth and an app for iPhones and Android phones to transmit alerts from the radar detector to the Cloud. The alerts are then broadcast across the Escort Live network.

To enter an alert into the system, users swipe the screen of their phone or tap a button on the SmartCord. After 30 minutes, an alert will turn from red to orange; after another 30 minutes, the alert will yellow, and it will disappear after the next 30 minutes.

Current Escort owners with compatible radar detectors can purchase for $79.95 the SmartCord Live power cord, app and an Escort Live subscription that lasts through the end of 2012. This promotional price will be available until the end of this year. Beginning in January 2012, the SmartCord will cost $139, and a one-year subscription will cost $39.95.


’s Stillwater division launched an amplifier/controller that turns an iPod or iPhone into the source unit for vehicles not usually equipped with a sound system, such as motorcycles, ATVs, and snowmobiles.

The $249-suggested weather-resistant PXi50.2, shipping around the end of December, consists of an amplifier rated at 2x25 watts into 2 ohms, speaker outputs for adding a pair of speakers, 66-inch connection cable to connect and charge an Apple mobile device, and a wired remote that handles volume, basic track control and on/ off.

Omega Research and Development

introduced eight new Excalibur remote-start systems, including the entry-level RS-240-DP one-button system and the deluxe RS-230-DPB with low-temperature detection, valet switch, status indicators and Blade cartridge support. Blade cartridges, which dock directly on the remote starter, can be programmed via PC, enabling installers to “basically configure the entire system before picking up any tools,” said R&D operations manager Hircio Barrios.

Rockford Fosgate’s

car audio gear will be available on an OEM basis for the first time in the motorcycle and power sports vehicle niche with the SEMA show launch of the Tanom Motors Invader TC-3 reverse trike, which features two steering front wheels, one rear drive wheel, and an enclosed cockpit surrounded by a fiberglass body.

Scosche Industries’

HD series of budget-friendly speakers consists of five three-way speakers, all with an IMPP injection-molded polypropylene cones.

The models are priced from a suggested $29.95 to $49.95/pair for sizes from 4 inches to 6x9 inches.


showed SmartLogic Android rear-seat entertainment headrest monitors are tablet-like monitors that operate independently or interact with one another, store data in the cloud, and feature Wi-Fi, SD card slots and IR technology. They will begin shipping at the end of December or in early January, said sales manager Aaron Lyle. Pricing hasn’t been announced. The SmartLogic monitors will be available in more than 20,000 different, vehicle-specific


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