NEW YORK –
Canon and Pentax didn’t stop at introducing
new spring point-and-shoot cameras. The
companies both also introduced new additions to their
Canon targeted the entry end by unveiling a pair of
new editions of the EOS Rebel series.
Pentax opted to put a new twist on the current K-5
The following offers further details:
introduced a pair of entry-level EOS Rebel
d-SLRs in the T3i and T3.
The Rebel T3i (shipping in March at an $800 for the
body only and $900 for a kit with an EF-S 18-55mm
f/3.5-5.6 lens) features an 18-megapixel CMOS sensor,
a 3-inch vari-angle LCD, and 1080p HD video
capture at 24p, 25p or 30p frame rates.
New to the camera is the ability to magnify HD video
between 3x to 10x at FullHD resolution, and to record
so-called “Video Snapshot” at two, four or eight seconds,
simultaneously with still image shooting. The
camera can also control Canon Speedlites using a
built-in Integrated Speedlite Transmitter.
The Rebel T3 model (shipping in March at $600) is
Canon’s new entry-level d-SLR. It has a 12.2-megapixel
CMOS sensor, Digic 4 processor and nine-point
AF system. It will record 720p HD video.
Supporting its d-SLR lineup, Canon introduced
two new entry-level Speedlites — the 320EX ($250)
and 270EX II ($170), both of which are due to ship
It also added the EF 500mm F/4L IS II USM and
an EF 600mm F/4L IS II USM lenses. They will be
available in May and June, respectively.
The Canon EF 500mm F/4L IS II USM ($9,500) and
EF 600mm F/4L IS II USM ($12,000) feature reduced
weight and greater durability over previous equivalent
models, and add two fluorite lens elements for improved
Also included is a Power Focus function for HD
video shooters, enabling manual rack focusing to be
operated smoothly using a playback ring that is normally
used for the focus preset function. Low- and
high-speed focusing are included.
introduced a special limited silver edition of
its semi-pro K-5 d-SLR, offering Pentax enthusiasts
a retro SLR look for a modern camera.
Like the traditional K-5 model introduced in September,
the silver edition features a high-resolution
16.3-megapixel CMOS sensor; 7 fps burst shooting
speed; 80-12,800 ISO sensitivity, expandable
to 51,200; and widescreen 1080p/25 fps HD video
The company will support the special camera with
three matching silver prime lenses in the SMC Pentax
DA 21mm F3.2 AL Limited Silver, the SMC Pentax DA
40mm F2.8 Limited Silver and the SMC Pentax DA
70mm F2.4 Limited Silver. Pricing and availability will
be announced later.