BSH Restructures U.S. Majap Biz

Bosch cleans house after buying out its global majap partner
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BSH Home Appliances North America, which makes and markets premium kitchen and laundry products in the U.S. under the Bosch, Gaggenau and Thermador brands, has installed a new senior management team.

Irvine, Calif. – BSH Home Appliances North America, which makes and markets premium kitchen and laundry products in the U.S. under the Bosch, Gaggenau and Thermador brands, has installed a new senior management team.

Tapped as president/CEO is Christopher von Nagel, formerly CEO of BSH’s Dutch operations.

He succeeds Russell Dorsten, who served as interim president/CEO following the sudden dismissal of Michael Steinle late last year after four months at the helm. Steinle in turn had succeeded BSH chief Michael Traub, who left last summer after 21 years with the company and six as its chief executive.

Dorsten will return to his prior role as executive VP/COO.

Also joining the new management team is Kai Schrickel, a 21-year finance veteran at German parent Bosch, who has been appointed executive VP and chief financial officer.

Heading product and brand management will be Volker Thaens, who previously served as managing director of BSH’s Australian and New Zealand operations. In his new role, Thaens will be responsible for brand and product portfolio, brand communication and product design of the Bosch, Thermador and Gaggenau badges.

Staying on in his current role as sales senior VP is John Iacoviello. The former Panasonic exec joined the majap maker in 2009 and will report directly to von Nagel.

The organizational clean sweep follows Bosch’s acquisition in January of Siemen’s 50-percent interest in BSH Bosch und Siemens Hausgerate, the global joint majap operation. The unit, which has since been renamed BSH Hausgerate, is now run as a wholly-owned, largely independent subsidiary under continuing majap chief Dr. Karsten Ottenberg.

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